evelopment of the project commenced after the release of Haasan's Manmadhan Ambu (2010) when several of the crew were brought in from the United States to lend their technical expertise. The direction was taken over by Haasan from Selvaraghavan and reports indicating a comparison with several English films surfaced during the production. The first teaser was revealed in April 2012 and first theatrical trailer was revealed in June 2012 - the Tamil version attracted 682,000 views, Telugu version 20,000 views on YouTube.[8] Vishwaroopam is the first Indian film to utilize the new Auro 3D sound technology. The film was also to be the first Indian film to release via direct-broadcast satellite, also known as direct-to-home (DTH), but after protests of theatre owners this plan was dropped.
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