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Iss Pyaar Ko Kya Naam Doon?...Ek Baar Phir (English: What Do I Call This Love?... Once Again) is a Hindi television soap opera, that premiered 26 August 2013, airing Monday to Saturday on Star Plus.It is a sequel of Iss Pyaar Ko Kya Naam Doon? with a new plot and new cast and characters. The show has set a trend of airing soap operas in the 6:00pm time slot as it had shown marginal increase in viewership in the particular time slot.Starting from Monday 26 January 2015, the show was shifted to 5:30pm time slot due to the launch of MasterChef India
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